Coupon campaigns are typically based on a "master" code that can be used multiple times within the terms and validity period of the campaign. However, it is also possible to create a list of single-use codes so that each loyal customer receives a unique code that cannot be shared. A discount can be calculated as a percentage of the order total, or a fixed amount can be deducted.

Overview of Options

• "Master" coupon code that can be used multiple times (e.g., Advent2023)
• "Personal" coupon codes that can only be used once (e.g., 1234582371930)
• Discount or fixed amount deduction (We explain on-top promotions separately)
• Restrictions (e.g., minimum order value or time period)

Creating a Coupon Campaign

1. Navigate to the menu item Coupon Campaigns
2. Click the Insert button to create a new discount code. In the following input form, you can configure the coupon campaign

Configuration

1. Coupon Name: Assign a name to the discount campaign and optionally a description.
2. Optional: If the "Automatic Coupon Display" checkbox is active, the discount will automatically appear in the cart for any buyer who meets the campaign conditions (e.g., the minimum order value). No coupon code entry is required at checkout. This configuration may need to be activated in the system. The setting "Forward discount amount to redemption station" affects partner billing in portals.
3. Coupon Value: Define the coupon value. For a discount deduction, enter a percentage (e.g., 20%) or a fixed monetary value (e.g., 20.00). The deducted amount for percentage discounts is calculated based on the total order value.
4. Voucher linked to the coupon: Every coupon campaign is associated with an item, which is also used for display in the cart and for statistics. If campaigns are linked to different items, they can be analyzed separately in reports. Select an existing item to link the discount to, or create a new associated item with "New Product." The checkbox Synchronize Product Texts ensures that the Coupon Name and Coupon Description fields are transferred to the linked item.

Validity Settings

You can restrict how often a coupon can be used, the time period in which the campaign is valid, the minimum order value, and whether certain products are excluded from the promotion or required for participation.

1. Minimum Order Value for Coupon defines the minimum cart value required for the campaign to be valid.
   

   If multiple coupon campaigns are valid at the same time, the one with the highest exceeded minimum order value will be applied in the cart. This allows tiered discount structures (e.g., for orders of €100-199: -10%, for €200-299: -20%, for €300-399: -30%).

2. Optionally define your Coupon Code (which you can, for example, communicate to your loyal customers via newsletter). If the discount is automatically applied in the cart for all visitors, this field can be left empty.
3. The Number of Uses per Coupon optionally sets a limit on how many times the discount code can be redeemed in total. Leave blank for unlimited use. The Number of Uses per Customer is optional and limits how many times a customer can use this discount. This option only applies to registered user accounts; otherwise, leave it blank.
4. The following fields define which vouchers or categories the coupon campaign applies to. Enter the IDs of the valid or excluded vouchers/categories in the corresponding fields. Clicking the i-symbol on the right opens a list of existing vouchers and their IDs in the system. 
   Important: A coupon campaign is only redeemable if only permitted items are in the cart. The sum of all items in the cart forms the calculation basis for a percentage discount and also serves as the order value (- 1. Minimum Order Value).
5. Finally, define the Promotion Period and save the coupon campaign. The discount campaign is now active for the specified period.
   

Testing in the Shop

We recommend testing the coupon in the cart after saving. For testing, the valid from date should temporarily be set to today. Then, a valid item should be added to the cart, and the discount code should be entered in the cart. If the discount appears with the correct value, the setup was correct. If invalid items were defined, a cross-check is recommended.

Optional: Configuring the Linked Item

1. In the menu item "Category and Voucher Setup," the item linked to the newly created coupon campaign is stored. Ideally, all coupon-related items should be moved to the "Coupons" category for better organization.
2. You can also upload an appropriate image for this item to be displayed in the cart. In the General Settings tab, upload an image under "Item Image: 2" and save your changes. Ensure a small file size to avoid long loading times in the shop.

The coupon campaign is now fully set up. Don’t forget to test your campaign beforehand.

For orders with a discount, individual items cannot be canceled separately. Either the entire order must be canceled, or the affected item must be processed at a redemption station configured for write-offs and recorded accordingly for accounting purposes.