General guidelines

• Keep it simple: the voucher buyer usually has limited information about the recipient’s holiday plans. Too many options, such as seasons or categories, can lead to purchase abandonment.
• Subtle up-selling: by offering add-ons, the voucher becomes more personal while increasing its value (e.g. an additional massage).
• Target audience approach: create themed vouchers such as “Couples getaway” or “Girls’ day out”.
• Optimize capacities: offer vouchers for quieter periods, such as discounted weekday packages for hotels or summer offers for spas and cable cars.
• Occasion-based gifting: create vouchers for special occasions such as weddings, anniversaries, babymoons, or honeymoons.
• Affordable options: even if the recipient stays in an exclusive hotel, the buyer’s budget is often limited. Packages with more than two nights often exceed typical gift budgets.
• Creative package names such as “One night stay” for a short hotel getaway.

Voucher ideas for hotels

In the hotel industry, the gift is often not a standard overnight stay, but rather a themed package at an attractive overall price.

• Culinary offers such as breakfast or brunch, also in more exclusive forms like a “Sunday champagne brunch” or “Afternoon tea” — ideal gifts for city hotels.
• Spa vouchers, also in combination with culinary offers.
• Short breaks, combining one overnight stay with additional services. Not just for weekends — offer weekday deals to optimize occupancy and provide affordable gift ideas.

Voucher ideas for mountain railways

Mountain railways have many creative ways to expand their offerings and create diverse activities for the whole family, positioning themselves as attractive destinations all year round.

• Unique experiences such as “Drive a snow groomer”.
• Culinary delights on the mountain, such as the “Gourmet gondola” experience.
• Summer activities like biking, hiking, via ferratas, or guided mountain tours.

You can find more tips for mountain railways in our blog.

Marketing & linking

Even more important than the perfect voucher offer is ensuring that enough potential buyers reach your shop page. You have many options to promote your shop effectively and increase visitor numbers. We recommend the following articles:

Link directly on detail pages
Set up a voucher teaser for your website
Best practice – linking
Working with coupon campaigns
Setting up the Facebook shop
and of course our general marketing checklist.